The Produce Marketing Association (PMA) announced on October 30, 2013:
“On behalf of the industry, we were honored today to join First Lady Michelle Obama to announce a unique and powerful partnership between Sesame Workshop and PMA that’s committed to increasing children’s consumption of fresh fruits and vegetables. We’re thrilled to share that, under the agreement, members of the fresh produce industry will receive access to Sesame Street’s licensed characters, free of royalties for two years from the launch date.” Read the announcement.
Look out Cookie Monster, fresh fruits and vegetables are coming to a neighbourhood near you!
