GrubMarket Doing Its Part to Help Support California After Catastrophic Wildfires
“GrubMarket, an artificial intelligence-powered technology enabler that seeks to digitally transform the American food supply chain, has announced its Sustainable California initiative will support the Los Angeles area with environmental restoration from the recent catastrophic wildfires and help California farmers improve the efficiency and sustainability of their farming practices.
Specifically, GrubMarket says it is sponsoring a reforestation project to plant at least 100,000 trees throughout the Los Angeles area through partnerships with nonprofit reforestation organizations. This endeavor aims to restore natural habitats, improve soil health and water retention, and ensure long-term sustainability for local agriculture.
“Every year, through our Sustainable California initiative, we plant 100,000 trees to help support the environment and restore our fragile agricultural ecosystem,” GrubMarket CEO Mike Xu told The Packer. “This year Sustainable California is needed more than ever because of the California wildfires.”
Additionally, to help ease the burden on California farmers, Xu says GrubMarket will provide free software subscriptions to all farmers in the Golden State for the entirety of 2025. The subscriptions offer access to GrubMarket’s suite of proprietary, artificial intelligence-powered software solutions, including:
GrubMarket’s Free Subscriptions for Farmers:
- WholesaleWare, an AI-powered software-as-a-service ERP platform that provides food industry wholesalers, distributors and shippers with financial management, sales support, online ordering, precise inventory management, lot traceability, grower accounting, and automated routing and logistics.
- GrubAssist AI — AI agents designed to help farmers expedite and enhance operational efficiency across tasks such as business analysis, inventory analysis, order entry and cashflow analysis.
- Orders IO, the company’s e-commerce technology that provides farmers with mobile apps and online ordering portals to increase their sales capacity and digitally transform the cumbersome offline ordering process.
GrubMarket says providing these technology solutions at no cost this year will help farmers streamline their operations and support them to continue to provide high-quality produce from California to the rest of the U.S.
California-based farmers and growers interested in learning more about GrubMarket’s Sustainable California initiative are encouraged to visit https://sustainability.grubmarket.com/ or write to SustainableCA@grubmarket.com.”
There’s so much more helpful news here: https://www.thepacker.com/news/industry/grubmarket-offer-free-software-subscriptions-all-california-farmers-2025
We couldn’t be more proud to be part of the GrubMarket family.
[Source: The Packer February 3, 2025]
GrubMarket acquires Sally Produce
“GrubMarket, one of the largest private food e-commerce companies globally, says it has completed the acquisition of Gilroy, Calif.-based Sally Produce, one of the largest Asian produce wholesalers in California.
The company, said Sally Produce, offers a full spectrum of fresh fruits and vegetables, with a specialization in Asian greens, pomelos and melons, sourced directly from local farms in the Watsonville, Gilroy, Bakersfield and Santa Cruz areas. With over 100 business customers, the company supplies major Asian grocery stores, including 99 Ranch Market throughout Northern California and Washington state, as well as restaurants in the San Francisco Bay Area, Los Angeles and San Diego, according to a news release.”
Read more… https://www.thepacker.com/news/industry/grubmarket-acquires-sally-produce
[Source: The Packer January 27, 2025]