News from the Fresh Produce Sector…

CPMA Releases a Fabulous New Recruitment Video, “I Am Produce”.

A recently released video from the Canadian Produce Marketing Association was created to target students and young professionals by increasing their awareness of the diverse and exciting careers that exist in the fresh produce industry. This heart-warming video highlights the amazing people working in our sector. Grab the popcorn!

CPMA members can include their company branding for a more personal touch in their organization’s recruitment efforts. If you’d like to have your own branding and messaging edited into the conclusion of the video, please contact Ian Brodie, CPMA Education Manager, at for more information.


Produce Industry Engagement in 2019 Federal Election…

Source: Jane Proctor, Vice President, Policy & Issue Management
Canadian Produce Marketing Association (CPMA)
August 16, 2019

As you know, the next federal election is coming up on October 21st. CPMA has been actively representing the industry in pre-election efforts, including meeting with parliamentarians and making submissions to all parties outlining the key issues of importance to our industry for consideration in their platform development.

Now that we are in the final months before the election, we strongly encourage you to engage with your Members of Parliament and local candidates to inform them about the priorities and needs of your business and our industry. You can find information about your federal riding on the Elections Canada website. Please note that this site will be updated with information about candidates running in each riding, so be sure to check back moving forward.

To support individual member efforts, the following documents, used in CPMA’s pre-election efforts, are provided for your reference and are available on our website. In addition, we are working with Abacus Data to provide pre-election briefings to CPMA members and introduce questions in their election tracking surveys. We will provide Canadian members with these briefings as they are received. The first brief is included below.

  • CPMA 2019 Platform Development Brief
  • Policy Statements on key election issues:
    • Agriculture and Agri-Food Data Strategy
    • Crop Protection
    • Financial Protection for Produce Sellers
    • Labour
    • National Food Policy Advisory Council
    • Plastics
    • Spring Weight Restrictions on Highways
    • Taxation
  • Abacus/CPMA Public Opinion Briefing

In September, CPMA will also be sending a questionnaire to all parties, asking how they will address the priorities of our industry. We will be sure to keep our members updated on this process and the responses we receive.

In this pre-election period, we all have a job to do in raising the issues that are important to our industry. This is your opportunity to engage with candidates about the policies that impact you and your business.

CPMA will continue to advocate for our members’ interests throughout the remainder of the campaign and post-election, and are happy to help you do the same. Please contact us with any questions at


Free Webinar on Produce Identification, Barcoding and Traceability – September 26th

News Worth Repeating! Excerpts from CPMA Produce Now – August 2019:

Do you know which barcode is the right one for your products? What’s the difference between a U.P.C., ITF 14, GS1-128, or the GS1 DataBar? Register for a free webinar, taking place on September 26th, 2019, to get the answers from industry leaders who have been spearheading the Produce Traceability Initiative (PTI) for more than 10 years. You’ll learn:

  • Why you need a Global Trade Item Number® or GTIN® for inventory management and traceability
  • How you can leverage PTI best practices developed specifically for produce companies
  • What the () or parentheses in a barcode actually mean and how to use them
  • The benefits of transitioning from generic U.P.C. to brand-owner specific U.P.C.

Join CPMA, PMA, United Fresh and GS1 US on this webinar designed to help you understand produce identification, including how this links to traceability.

Click here to register now.

Please note, this webinar is provided in English only.


Fresh Fruit and Vegetable Safe Food for Canadians Regulation Coming-Into-Force Date

This is a reminder to all members that as of January 15, 2020, the fresh fruit and vegetable requirements under the SFCR come into force. This means you must be meeting all of the regulatory requirements which are applicable to your organization as of that date.

We are expecting CFIA to move from an education strategy to an enforcement strategy sometime within the first 6-months of 2020.
For further information, please see:

Please note that CPMA and other associations are in discussions with CFIA to explore an exemption for produce from the consumer prepacked lot code labelling requirement set to come into force on January 15, 2020.  Outcomes of the discussions will be shared as soon as CFIA confirms the requirements.

If you have any questions, please contact:


Introducing the CARM Quarterly

The CBSA Assessment and Revenue Management (CARM) project is a multi-year initiative that will modernize how the CBSA assesses imported goods and manages revenue.

Once fully implemented, CARM will streamline and automate business processes and offer online self-service tools to help the trade community do business in Canada. Through CARM, the CBSA will improve visibility and transparency to client accounts and increase efficiency by eliminating many paper-based processes.

On August 1st, the CBSA distributed the first edition of the CARM Quarterly.  This quarterly newsletter will provide key updates on the Canada Border Services Agency’s Assessment and Revenue Management (CARM) project, including expected timelines and upcoming changes, as well as an overview of benefits for the trade chain community. Learn more about the CARM Project