The Ontario Produce Marketing Association recently announced the launch of their new promotional campaign, “Produce Made Simple” with celebrity chef Kary Osmond, former host of CBC’s Best Recipes Ever cooking show.
The campaign’s “back to basics” approach provides easy to understand information, through a blog-style website, how-to videos and social media on how to pick, store and prepare fruits and vegetables. And that’s good for all of us in the produce industry. When people know the “how” they’ll hopefully move quickly to the “do” and buy more fresh fruits and vegetables than ever before!
Learn more about Produce Made Simple at www.producemadesimple.ca