OPMA Hires New President to Succeed Ian MacKenzie

With the impending retirement of OPMA President, Ian MacKenzie, at the end of December, the Board established a Selection Committee to find his replacement.  The Committee is pleased to announce that Virginia Zimm, president of Faye Clack Communications Inc. will take over from Ian MacKenzie as president of the OPMA in January 2016.

A long-time advocate and marketer for the produce industry, she will work alongside Ian starting at the OPMA Food Terminal office in mid-August 2015.  Her duties as president of FCC will be passed to her capable management team.

“Virginia’s 25 years of experience leading a successful marketing and PR firm in Canada that specializes in the promotion of fresh food, will certainly bode well for OPMA’s future”, explains MacKenzie. “She is a proactive, marketing and communications professional with excellent leadership skills and has an acute knowledge of media, technology, program evaluation, operational and budget management. Virginia is a team player who exudes energy, welcomes challenges and provides solutions as demonstrated during her tenure on the OPMA Board.  She has a unique blend of marketing experience and food industry knowledge.”

Current Chair of the OPMA Board, Steve Bamford, said “Although we may have lost a hard-working and determined Director, we are happy that Virginia will continue to be part of our Executive and Management Team.”

“I’m honoured to have been chosen by the OPMA Selection Committee to represent the OPMA as president starting in 2016. I love this industry and have such respect for the men and women who tirelessly provide fresh food for Canadians everyday”, says Zimm. “Produce is my passion and I can’t think of a better way to support this industry by offering my experience to build an even stronger marketing support organization for every member of the value chain.”

Sincere congratulations Virginia!